UPENDER
SUBRAMANIAN
July
2008
Education
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Doctoral
Candidate, 2004 – Present (Degree Expected: June 2009) The |
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Masters
in Business Administration, 2000 Indian Institute of Management |
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Bachelor
of Technology, Electrical Engineering, 1998 Indian Institute of Technology |
Research Interests
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Analytical Modeling: |
Distribution
Channels, CRM, Pricing, Product Availability. |
Dissertation:
Competitive Strategies In Wireless Markets
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Thesis Committee: |
Jagmohan S. Raju
(co-chair), Z. John Zhang (co-chair), Christophe Van
den Bulte, Raghuram Iyengar |
Papers Under Review
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1. Subramanian,
Upender, Jagmohan S. Raju, Z. John Zhang, “Customer Value- based Management:
Competitive Implications”, under review at Journal of Marketing Research. |
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2. Dhar, Sanjay K., Jagmohan
S. Raju, Upender Subramanian, Yusong Wang, “The Competitive Consequences of
Using a Category Captain”, under review at Management Science. |
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Working Papers
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3. Subramanian, Upender,
Jagmohan S. Raju, Z. John Zhang, “Why You Can’t Have An iPhone: On Exclusive
Tie-ups For Handsets”, Job Market
Paper |
Research In Progress
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4. “Opening Up of Wireless Networks”, with
Jagmohan S. Raju and Z. John Zhang |
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5. “Intentional Shortage for Cool Products”,
with |