Welcome to Wes Hutchinson's personally managed web site
Wes Hutchinson is Stephen J. Heyman Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania (currently on sabbatical at Duke University through June 2006). Previously, he taught at the University of Florida. He received a Ph.D. in Cognitive Psychology from Stanford University in 1981 and a B.S. in Psychology from Duke University in 1975. His research interests focus on consumer and managerial decision making, particularly the interrelationships among attention, learning, confidence, decision making, and expertise in repeated choice environments. Current research projects include modeling the sales impact of brand awareness, information search in memory and in the external environment, the role of visual attention in point-of-purchase marketing activities, intuitive statistical reasoning as part of decision making, statistical models of jointly observed choice, latency and confidence, and heterogeneity in human decision processes. He has published articles in a wide variety of journals in business and psychology, including Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Marketing Letters, Harvard Business Review, Psychological Review, Psychometrika, Journal of Experimental Psychology: Learning, Memory, & Cognition, and Memory & Cognition. He is a two-time winner of the JCR Outstanding Article Award (1985 - 1987; 2000) and was a finalist for the JMR O'Dell Award (1992 - 1994). He is on the editorial review boards of the Journal of Consumer Research and Marketing Science (Associate Editor 1994 - 1999). He was President of the Association for Consumer Research (2003). His current teaching interests include new product development, marketing management, and behavioral research methods. Industry involvement includes positions as a Visiting Scholar at SAMI/Burke Marketing Research Inc. and as the Research Director of the Center for Retailing Education and Research at the University of Florida (in addition to a variety of consulting and applied research activities with companies such as Comcast Cable Communications, Verizon, Intel Corporation, Hewlett-Packard, U-Haul, Finish Line Inc., and Mary Kay Cosmetics, among others.). His free time is spent with his family and in the water surfing and fishing. Significant personal failures include never really learning to speak Spanish or play the guitar, among others too numerous to list.
Revised 1/18/06
Recent Papers:
Eisenstein, Eric and J. Wesley Hutchinson (2006) "Action-Based Learning: Goals and Attention in the Acquisition of Market Knowledge." Journal of Marketing Research. 43 (May), in press.
Erdem, Tülin, Kannan Srinivasan, Wilfred Amaldoss, Patrick Bajari, Hai Che, Teck Ho, Wes Hutchinson, Michael Katz, Michael Keane, Robert Meyer, and Peter Reiss (2005) "Theory-Driven Choice Models," Marketing Letters, 16 (3-4).
Hutchinson, J. Wesley (2004), "Are We the Good Guys?" in Advances in Consumer Research, Vol. XXXI, ed., Barbara E. Kahn and Mary Frances Luce, Valdosta, GA: Association for Consumer Research, 1-5.
Fitzsimons, Gavan J., J. Wesley Hutchinson, Joseph W. Alba, Tanya L. Chartrand, Joel Huber, Frank R. Kardes, Geeta Menon, Priya Raghubir, J. Edward Russo, Baba Shiv, Nader T. Tavassoli, Patti Williams, (2002), "Non-Conscious Influences on Consumer Choice" Marketing Letters, 13 (3), 267-277.
Bradlow, Eric T., Stephen J. Hoch, and J. Wesley Hutchinson (2002) "An Assessment of Basic Computer Proficiency Among Active Internet Users: Test Construction, Calibration, Antecedents and Consequences," Journal of Educational Measurement, 27 (Fall) 237-253.
Banks, Darryl T., J. Wesley Hutchinson, and Robert J. Meyer (2002), "Reputation in Marketing channels: Repeated-Transaction Bargaining with Two-Sided Uncertainty," Marketing Science, 21 (Summer), 229-250.
Hutchinson, J. Wesley and Joseph W. Alba (2001), "When Business is a Confidence Game," Harvard Business Review, 79 (June), 2-3.
Meyer, Robert J. and J. Wesley Hutchinson (2001), "Bumbling Geniuses: The Power of Everyday Reasoning in Multi-Stage Decision Making," in Steve Hoch and Howard Kunreuther (Eds.), Wharton on Making Decisions, New York: John Wiley and Sons, 37-61.
Alba, Joseph W. and J. Wesley Hutchinson (2000), "Knowledge Calibration: What Consumers Know and What They Think They Know," Journal of Consumer Research, 27 (September), 123-156
Hutchinson, J. Wesley, Wagner Kamakura and John Lynch (2000), "Unobserved Heterogeneity as an Alternative Explanation for 'Reversal' Effects in Behavioral Research," Journal of Consumer Research, 27 (December), 324-344.
Contact Information:
746 JMHH,Wharton School, University of Pennsylvania, Philadelphia, PA 19104-6371
OFFICE: (215) 898-6450, FAX: (215) 898-2534, EMAIL: jwhutch@wharton.upenn.edu
Links:
Wharton Marketing Department Faculty page for Wes Hutchinson
Visits: