CHILE

Chile HealthCap

This is a very exciting consumer products learning opportunity.  This Chilean company sells an over the counter healthcare product.  The product is currently sold in Wal-Mart, CVS and most of the major drug store chains.  They currently run television commercials and print advertisements in various US markets.

The client would like a plan that reviews their existing marketing strategy and explores alternative marketing tactics that the company currently isn’t using, such as Internet marketing and public relations. Ideally, this plan would create a path to achieve major sales growth and gain significant market share in the US.  Management is very aggressive, likes out of the box thinking and is open to new ideas and concepts that have worked well with similar products or haven’t been tried at all.  Their marketing budget for the US is in the middle seven figures.

Chile ViñaNueva

There are over 550 wineries in Chile, according to Cuisine.  While most wineries we have worked with in the past have been around for decades and in some cases centuries, this winery has entered the U.S. market less than five years ago and is selling in small quantities through a single distributor in the U.S.

There are a few key elements in this project including:

• brand building
• aggressive growth strategy
• identifying the most lucrative markets within the US
• building a strong distribution network
• competing with established wines
• creating the right mix of incentives
• analyzing the potential of the off-premise vs. the on-premise market (i.e.   supermarkets vs. hotels and restaurants).

Chile BestBeef

For meat-lovers, BestBeef is one of the tastiest projects GCP has ever undertaken. The beef comes from Wagyu cows that have origins in Japan but are raised under special conditions in Chile.  BestBeef has been providing premium quality beef to customers all over the world.  Wagyu beef touts unmatched flavor, tenderness and consistency, and the cows are raised with neither hormones nor antibiotics.  A hamburger made with Wagyu beef can cost upwards of $40.00.  BestBeef wants to extend its current operations and become a major supplier to the United States.

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India

India OutSource

OutSource is a recognized leader in business process outsourcing (BPO). OutSource is a dominant player serving several industries, including travel, insurance, financial services, healthcare, professional services, and manufacturing. They would now like to enter the retail industry. OutSource provides essential corporate functions such as finance and accounting, human resources, supply-chain management, business and financial research and analytical services. The purpose of this project is to develop a strategy to grow OutSource business in the North American retail industry.  

India TubeTec

TubeTec is the largest specialty packaging company in the world, manufacturing laminated and plastic tubes. It caters to clients in oral care, cosmetics, personal care, pharmaceutical, medical device, and food and industrial sectors. TubeTec has a presence in 15 countries through 24 manufacturing plants. The company has a 32% global market share in laminated tubes and would like to enhance its business in the US market.

The purpose of the project is to develop a 3-year US market expansion strategy for TubeTec in plastic tubes and laminate tubes (PT & LT).

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ISRAEL

Israel AgriPro

AgriPro breeds high quality fruit and vegetable varieties, and produces and markets the seeds of such varieties to high end customers worldwide. AgriPro’s vision is to contribute to people’s health, quality of diet and enjoyment of their food, by breeding and marketing high quality fruits and vegetable varieties while creating added values to its partners along the supply chain of fresh produce.

 AgriPro specializes in the following six crops:  tomato, pepper, watermelon, cucumber, melon and squash.  The company focuses on “high end” products for consumers with focus on superior taste, nutritional value and long shelf-life, as well as traits important to growers, such as high yield and resistance to diseases.

In order to strengthen the company’s portfolio, AgriPro’s has a substantial in-house R&D breeding team, which cooperates with scientists from Israel's top scientific Institutions (i.e., the Weitzman Institute, the Volcanic Center (ARO) and Hebrew University’s Faculty of Agriculture) and with global scientific institutions. The company has over 160 employees worldwide with subsidiaries in Holland, Spain, the UK, USA, Mexico and Hong-Kong, as well as branch offices in Turkey, China and Thailand.

Israel ServiTrade

ServiTrade is the primary organization facilitating trade opportunities, joint ventures, and strategic alliances between international businesses and Israeli companies.

ServiTrade was established to promote Israel's industrial capabilities through business cooperation on all levels: technological, industrial and commercial. The mission of the organization is to introduce US companies to Israeli companies operating similar fields of interest, as well as to provide US companies with all the assistance and information on the Israeli economy, development and market prospects that they might require in order to establish strong, long-term business contacts with leading trade companies in Israel.

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PERU

Peru KiwiBoost

The KiwiBoost project will examine the US export prospects for a family business with a successful product in the Peruvian market. The firm’s lead product is a flavored and sweetened nutritional additive for children’s milk, made with the super-nutrient grains native to the Andes: kiwicha and quinoa. Other products of the firm include snack bars and bagged snacks, also made from native grains. The company has a professional general manager and wishes to pursue a longer term growth strategy. However, it is resource-constrained and would benefit from the intensive analysis that a GCP project could bring to the table.

Peru PimaPeru

PimaPeru is one of the most vertically integrated companies in Peru, managing the production and export of Peruvian Pima cotton textiles and finished apparel in both the domestic and international markets. The company has 10 operating locations, including cotton spinning, weaving, dyeing and apparel finishing operations. PimaPeru is proficient at making high quality men's shirts - their customer list includes many of the top brands in the US. Mainly as a men's shirt supplier, they manufacture the shirts which carry customers' brands.

Facing the lower-cost competition from China, PimaPeru is ambitious to transfer their role in the supply chain from a supplier to a retailer by integrating the downstream.  Two years ago, PimaPeru started to test the market with their own brand in domestic market, targeting at high-end tailor-made men's shirts. The success of the Peruvian market encourages PimaPeru to replicate this concept to other countries. They are interested in a GCP project to evaluate the viability of their own brand in the US market.

Peru SilverLand

The SilverLand project is a high profile Social Impact Management (SIM) venture sponsored by a major mining company operating in the highlands of Peru and headquartered in the US. The firm is nationally recognized in the US for its commitments to safety and environmental responsibility. In Peru, the firm is equally committed to corporate social responsibility, especially with respect to the communities where it operates. For the company, this GCP project represents something very innovative and new – the effort to go beyond health and welfare investments to economic development.

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SPAIN

Spain NaturallyBetter

Naturally Better, headquartered in Spain, is one of Europe’s leading providers of nutritional products for livestock, household pets, and fish farming. The firm is a family owned company backed by major investment capital from a private equity firm in the Netherlands. The 25 divisions of the company have sales or operations in 30 countries on 4 continents, and employ over 1,000 people. The company is known for the quality and healthfulness of its products and for the advanced technologies it utilizes in production and research.

Naturally Better is poised to pursue an aggressive growth strategy to reach markets in the US, Latin America, and Asia. In the last year, the company has started up operations in Guadalajara, Mexico, as a base from which to launch future exports to the US market. The company is interested in a GCP project focused on evaluating the prospects for its pet food line in the US market, recommending an approach to the US market, and assessing the ways in which the Mexico facility may be best utilized as a platform for this purpose.

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