400+ Million Reasons to join the GCP

For over 30 years, the GCP network has addressed critical challenges facing companies’ international growth

Responsible for more than *US$400 million a year in incremental revenue!

*Note although results are client-specific, this represents an average 45x (45-fold) return on each client’s investment in GCP services

For Clients

The GCP is a cross-functional consulting organization embedded in Wharton. It is designed to bridge the international business and academic worlds as teams conduct tailored engagements for fee-paying clients. The teams assist senior managers to make critical decisions - typically to enter or improve their US market positions. Key insights are provided at project milestones and contacts are paved to support implementation.

For Students

To view the schedule of upcoming information sessions and networking receptions click here.

The GCP (MKTG 890) is a consulting organization embedded in Wharton. It is designed to bridge the academic curriculum and international business worlds as teams execute marketing and strategy engagements for fee-paying clients. Each team is comprised of 5 Wharton MBA students and 5 students from other leading nternational business schools.

FOR ALUMNI & FRIENDS

Our professional network includes a diverse group of people whose careers cut across industries, business types and geographies. They are corporate executives, finance leaders, management consultants, entrepreneurs, lawyers, doctors, government affiliates, academians - and a host of other people affiliated with Wharton, the global leader in business education. The breadth and depth of this network enables the GCP to support its handpicked teams with the right mix of industrial and functional expertise needed for successful client engagements.

Join the GCP Network on LinkedIn and Facebook!

NEWSLETTERS

From the Press Room

Making History at Penn GCP in developing economies and Promoting economic growth in Kenya

Photos of Team Experience(February 2008)

GCP in Kenya (Spring 2008)

The Leakey Collection

Receipt of GCP Business Plan from Wharton & Fudan (5/21/08)

Linkwel Corporation, Chinachosen to participate in the GCP (10/23/07)

Linkwell Corporation

Getting the Dogs to Eat the Dog Food

Bigger Firms Gain Entrepreneurial Marketing Know-how from Prof. Leonard Lodish's New Book, Marketing That Works (3/21/07)

Turning Andean Silver into Green(1/2007) MBA's to aid Peru's Silversmiths

(11/3/06)

Doe Run Peru Sponsors Global Project to Improve Local Industry (10/24/06)

Doe Run Peru

Wharton Faculty Explore Business

in China (11/1/06)

What is the GCP? (10/2/06)

GCP helps overseas firms expand

A Wharton program pairs its students with international partner universities to help overseas companies expand their markets in the United States. (5/12/06)

Professor Len Lodish

GCP Leader and Co-Founder, Vice Dean of Wharton West featured in Marketing 100 article (Spring 2005)

Students join forces

with nonprofit organization PaTS (Spring 2005)

One of the highlights

of the Wharton School MBA program (1/30/06)

GCP/Lauder Collaboration

Research in the Peruvian Rainforest (Fall 2005)

The Value of Experience

Wharton’s Global Consulting Practicum has given students real-world experience for 25 years (Summer 2004)

ANDA Award

GCP Partnership in Peru wins ANDA award - Experience That Benefits World Businesses (2005)